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The Authenticity Arbitrage: Why Looking "Professional" Is Killing Your Business
By Aisling (Ash) Mills The internet told me to look professional. The rest of this article explains why I stopped trying Have you ever noticed that every business profile online seems to have been written by the same person? "Passionate about delivering innovative solutions." "Committed to excellence." "Customer-focused." Fantastic. Now tell me what you actually do. Walk into any networking event or spend five minutes scrolling through LinkedIn and you'll find the same thing:
millsightuk
3 hours ago5 min read


The Coastal Paws Paradox
Why Walking Away Was the Best Business Decision I Made By Aisling (Ash) Mills Percy FPP & Duggy CCO One likes policies, procedures and contingency plans. The other barks at wheelie bins. Both are surprisingly useful in business . A few months ago, I was convinced I knew exactly where my business was headed. The vision was clear. The spreadsheets were immaculate. The plans were ambitious. The excitement was palpable. In short, I was one colour-coded folder away from becoming a
millsightuk
1 day ago5 min read


Shining a Light on Nina Patricia: Community Spirit in Action
By Aisling Mills Some people seem to have a natural gift for bringing people together and helping wherever they can. Nina, founder of Aura Versatile Services, is one of those people. (To learn more about any of Nina's endeavours simply click on the picture below). Based in Wangford, Nina wears many hats. Through her business, Aura Versatile Services, she offers a wide range of support for both individuals and businesses, including cleaning, home help, care and support service
millsightuk
2 days ago2 min read


Shining A Light On Local Businesses, Events and Community Projects
By Aisling Mills Every town has hidden gems. As a parent raising my children in Suffolk, I've come to realise just how many incredible businesses, community projects and events exist around us. The challenge isn't finding them, it's making sure other people know they exist too. The small businesses working hard behind the scenes. The community projects making a difference. The local events bringing people together. The problem isn't a lack of great things happening across Sou
millsightuk
2 days ago2 min read
The Millsight Journal
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